Ad Campaign · Sofia Bonati & Jens Hansen
A collaborative ad campaign combining ethereal portraiture with iconic Middle Earth jewelry.
Artist Collaboration Ad Campaign
Sofia Bonati & Jens Hansen
Category: Jewelry Branding & Illustration
Project Brief
This ad campaign explores the connection between fine art and storytelling by pairing the work of two artists: illustrator Sofia Bonati and jeweler Jens Hansen, official designer of the One Ring for the Lord of the Rings and Hobbit trilogies. The goal was to create a compelling visual campaign that blends Bonati’s ethereal portraiture with the elegance and symbolism of Hansen’s Middle Earth-inspired jewelry.
To deepen the fantasy world of the campaign, each ad is paired with an original Tolkien-inspired poem. These verses act as narrative anchors, hinting at ancient legends, lost realms and timeless craftsmanship.
Custom brand elements including packaging and mobile web design, created to support the launch of a signature fantasy jewelry line.
Combining ethereal portraiture with fantasy jewelry, this process image explores a Middle Earth aesthetic in a modern ad campaign context.
